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Large fries? Extra sauce? Why McDonald’s wants to track all your dining habits

Large fries? Extra sauce? Why McDonald’s wants to track all your dining habits

April 18, 2017


Filed under Business, Technology

CHICAGO — You know a lot about McDonald’s, but McDonald’s doesn’t know much about you. At least not yet. By year’s end, the world’s largest burger chain will roll out nationwide a mobile ordering system that will collect a wealth of data about the habits of customers — everything from w...

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