The Viewpoint

Snapchat’s young users are at once its greatest asset and one of its biggest risks

Andy Milonakis, 16, tries on Snap Spectacles on Nov. 10, the day they went on sale. (Al Seib/Los Angeles Times/TNS)

February 9, 2017

By Tracey Lien and Samantha Masunaga Los Angeles Times (TNS) Kids don’t use email any more. Facebook is for Mom and Dad. And Yik Yak is so 2015. When it comes to communication in 2017, Snapchat is where it’s at. Snap Inc.’s ability to court a young demographic with its ephemeral photo and...

Spectacles might get the buzz, but for investors Snapchat is all about the advertising

Los Angeles resident Albert Borrero tries his pair of Spectacles shortly after they went on sale in November 2016. (Al Seib/Los Angeles Times/TNS)

January 26, 2017

By Paresh Dave Los Angeles Times (TNS) LOS ANGELES — The company behind Snapchat has two offerings — that beloved, 5-year-old app for messaging and video streaming, and Spectacles, a months-old, $130 pair of sunglasses that double as a camcorder. The Los Angeles company has promised more gadgets ...

Snapchat, looking to bitmojis for ad potential, buys Bitstrips

Snapchat, looking to bitmojis for ad potential, buys Bitstrips

March 30, 2016

By Paresh Dave Los Angeles Times (TNS) You as a cartoon? That’s what Bitstrips Inc.’s app does, slapping customized avatars onto comical sketches designed to be shared on social media. The messages convey greetings, compliments, inside jokes and Internet memes. They’re the kind of bright, silly ...

Snapchat? Twitter? Millennials aren’t that interested

September 29, 2015

By Tracey Lien Los Angeles Times (TNS) All millennials are hooked on social networks like Snapchat, Twitter and Instagram, right? Maybe not, according to survey results recently published by investment firm Battery Ventures. The findings, which came from an Ipsos poll conducted online in August from a s...

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