The Viewpoint

Amy Adams as Dr. Louise Banks in a scene from the movie Arrival, directed by Denis Villeneuve. (Paramount Pictures/TNS)

Marketing sci-fi that’s cerebral is otherworldly task

November 11, 2016

By Steven Zeitchik Los Angeles Times (TNS) The TV spot blares the early buzz for “Arrival.” The new science-fiction film, it says, has created word-of-mouth, wowed audiences and earned a 100 percent...

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