The ViewPoint

Marketing sci-fi that’s cerebral is otherworldly task

Marketing sci-fi that’s cerebral is otherworldly task

November 11, 2016


Filed under Movies

By Steven Zeitchik Los Angeles Times (TNS) The TV spot blares the early buzz for “Arrival.” The new science-fiction film, it says, has created word-of-mouth, wowed audiences and earned a 100 percent Fresh rating on the movie review website Rotten Tomatoes. “It’s a masterpiece you won’t stop t...

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Science Fiction