The Viewpoint

Kylie Jenner trademarks ‘rise and shine.’ Of course she did

Kylie Jenner trademarks ‘rise and shine.’ Of course she did

MCT Campus

October 22, 2019

Never accuse Kylie Jenner of wasting time when something she says or does might make money. The beauty mogul applied last week to trademark the phrase “rise and shine” — along with a more laid-back version, “riiise and shiiinee” — to nail down the market on a mom moment that went viral. ...

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rise and shine