The ViewPoint

No Blues For This Fabric: Denim’s Just Getting Started

June 30, 2015


Filed under Style/Fashion

By Wendy Donahue Chicago Tribune (TNS) Five years ago, denim-on-denim defied all of the dire warnings in the “Undateable” handbook: Instead of evoking John Denver or Britney Spears in her misstyled youth, chambray shirts paired with darker blue jeans became as cool as actor Johnny Depp and st...

Denim Debate: To Wash or Not

Denim Debate: To Wash or Not

Aimee Blanchette

September 4, 2014


Filed under Lifestyles, Style/Fashion

By Aimee Blanchette Star Tribune (Minneapolis) (MCT) Levi Strauss CEO Chip Bergh had some style advice for 501 fans recently at Fortune’s Brainstorm Green conference: Stop washing your jeans. “These jeans are maybe a year old, and these have yet to see a washing machine,” the denim honcho said of the p...

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