The ViewPoint

No Blues For This Fabric: Denim’s Just Getting Started

June 30, 2015

By Wendy Donahue Chicago Tribune (TNS) Five years ago, denim-on-denim defied all of the dire warnings in the “Undateable” handbook: Instead of evoking John Denver or Britney Spears in her misstyled youth, chambray shirts paired with darker blue jeans became as cool as actor Johnny Depp and st...

Denim Debate: To Wash or Not

Denim Debate: To Wash or Not

Aimee Blanchette

September 4, 2014

By Aimee Blanchette Star Tribune (Minneapolis) (MCT) Levi Strauss CEO Chip Bergh had some style advice for 501 fans recently at Fortune’s Brainstorm Green conference: Stop washing your jeans. “These jeans are maybe a year old, and these have yet to see a washing machine,” the denim honcho said of the p...

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