The Viewpoint

Vic Sanchez, left, and Jon Morgan, both creative directors, work on concepting at an open table space at We Are Unlimited, McDonalds new standalone advertising agency, on March 9, 2017 in Chicago. (Jose M. Osorio/Chicago Tribune/TNS)

Large fries? Extra sauce? Why McDonald’s wants to track all your dining habits

April 18, 2017

CHICAGO — You know a lot about McDonald’s, but McDonald’s doesn’t know much about you. At least not yet. By year’s end, the world’s largest burger chain will roll out nationwide a mobile...

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