The ViewPoint

Denim Debate: To Wash or Not

dierregi

dierregi

Aimee Blanchette

Hang on for a minute...we're trying to find some more stories you might like.


Email This Story






By Aimee Blanchette

Star Tribune (Minneapolis)

(MCT)

Levi Strauss CEO Chip Bergh had some style advice for 501 fans recently at Fortune’s Brainstorm Green conference: Stop washing your jeans.

“These jeans are maybe a year old, and these have yet to see a washing machine,” the denim honcho said of the pair he wore during a chat onstage. “I know that sounds totally disgusting.”

To find out if Bergh’s denim-washing routine — or lack thereof — is unusual, we sought the advice of Erick DeLeon, manager of Minneapolis men’s clothing boutique MartinPatrick3.

Whether to wash your denim “has been making headlines lately, which is funny to me because to me it was always obvious,” DeLeon said. A good pair of jeans will age better — and fit better — if unwashed for as a long as possible, he said. Tossing your bluejeans into the washing machine along with detergent will break down the denim faster.

DeLeon offered these tips to keep your denim dapper, but not disgusting:

1. Don’t wash, do fold. “Once I get home for the day I fold them up and put them back in the closet.”

2. Spot treat stains.

3. If your jeans get smelly, try putting them in the freezer (seriously!) for 24 hours to kill bacteria. Or try a product made specifically for freshening up denim, such as retaW or Mr. Black Denim Refresh.

———

©2014 Star Tribune (Minneapolis)

Visit the Star Tribune (Minneapolis) at www.startribune.com

Distributed by MCT Information Services

Print Friendly, PDF & Email

Leave a Comment

If you want a picture to show with your comment, go get a gravatar.




Navigate Left
  • Denim Debate: To Wash or Not

    Campus

    Two poets visit for final fall Visiting Writers

  • Campus

    International students struggling to get jobs on campus

  • Denim Debate: To Wash or Not

    Campus

    Wacky Wednesday event has a large turnout

  • Denim Debate: To Wash or Not

    Business

    Norfolk Area Chamber of Commerce forms Cadet Club to foster student engagement with the local community

  • Denim Debate: To Wash or Not

    Campus

    Northeast holds etiquette dinner

  • Denim Debate: To Wash or Not

    Campus

    Northeast Phi Beta Lambda students attend Fall Leadership Conference in Omaha

  • Denim Debate: To Wash or Not

    Campus

    Did you vote?

  • Denim Debate: To Wash or Not

    Activities

    Digital Cinema students are slowing things down

  • Denim Debate: To Wash or Not

    Campus

    Northeast club offers understanding of the Catholic faith

  • Denim Debate: To Wash or Not

    Campus

    A look into the Halloween dance

Navigate Right
No announcement available or all announcement expired.
The official student newspaper of Northeast Community College.
Denim Debate: To Wash or Not